The Positionly Blog
LinkedIn personal branding, the honest way
Playbooks, comparisons, and tactics for building a LinkedIn presence that sounds like you — without becoming a content marketer.
AI Authenticity
AI ghostwriter vs human ghostwriter: who should write your LinkedIn?
A human ghostwriter is expensive and slow but sounds like you. A generic AI tool is fast and cheap but sounds like everyone. Here's the honest trade-off — and the third option that gets you both.
Personal Branding
LinkedIn personal branding: the complete guide
Everything that actually moves the needle on LinkedIn personal branding — positioning, voice, content pillars, cadence, and the one thing most people get wrong: sounding like themselves.
Growth & Strategy
Thought leadership on LinkedIn: how to actually build it
"Thought leadership" is the most abused phrase on LinkedIn. Here's what it actually is, why reposting takes isn't it, and a 90-day way to build the real thing.
Content Ideas
LinkedIn hooks: 7 patterns that stop the scroll — without the clickbait
Your first line decides whether anyone reads the rest. Seven hook patterns that earn the click — with examples — and the three hook mistakes quietly killing your reach.
Personal Branding
Personal branding for executives: authority without the press-release voice
Your company page gets ignored. Your face doesn't. A practical guide to executive personal branding — what to post, what to avoid, and how to sound like a leader, not a brand.
Personal Branding
Personal branding for consultants: turn LinkedIn into your lead engine
For consultants, your reputation is the product. Here's how to use LinkedIn to generate inbound, build trust before the first call, and do it at the pace a client-facing business actually allows.
Comparisons
EasyGen alternative: for posts that sound like you, not the generator
EasyGen is a quick, affordable AI post generator. Positionly is the alternative for people whose priority is sounding like themselves — not producing more generated-looking posts. A fair comparison.
Comparisons
Kleo alternative: for your voice, not someone else's viral post
Kleo helps you find inspiration from top creators and write from it. Positionly is the alternative for people whose priority is sounding like themselves — not like the post they were inspired by. A fair comparison.
Content Ideas
What to post on LinkedIn: 8 post types that actually work
Eight post types that reliably work on LinkedIn — with what each is for — plus a simple system so you stop staring at the blank box and start shipping.
Growth & Strategy
How often should you post on LinkedIn?
The short answer: 2–3 times a week, sustained. The longer answer is why more isn't better, why consistency beats intensity, and how to actually hold the cadence.
AI & Authenticity
How to make AI writing sound human (without sounding like a robot)
AI content has tells: uniform rhythm, throat-clearing intros, zero specifics, no real opinion. Seven fixes to make AI writing sound like you — plus a faster way to skip the editing entirely.
Comparisons
Taplio alternative: for people who want posts that sound like them
Taplio is built for volume and growth tooling. Positionly is built so every post sounds like you. A fair comparison of where each one fits — plus pricing.
Comparisons
Best AI LinkedIn post generators in 2026
Not all AI LinkedIn tools solve the same problem. A use-case-first breakdown of the best post generators in 2026 — volume vs voice, all-in-one vs focused — and how to keep your posts from sounding generic.
Personal Branding
LinkedIn for founders: the 15-minute-a-day playbook
Founders don't have time to become content marketers. Here's a no-BS LinkedIn playbook: why it's worth it, what to post, a weekly cadence that fits around running a company, and the mistakes that waste the effort.
Content Ideas
40 LinkedIn post ideas for founders (organized by goal)
Stuck on what to post? 40 founder-specific LinkedIn prompts grouped by goal — investors, hiring, customers, authority. Each is a fill-in-the-blank starting point, not a template to copy verbatim.
Comparisons
AuthoredUp alternative: when you want help writing, not just formatting
AuthoredUp polishes and measures posts you've already written. If your real bottleneck is producing the post in the first place — in your voice — here's the alternative.
Comparisons
Supergrow alternative: for voice, not just volume
Supergrow is a solid, affordable LinkedIn all-rounder. Positionly is the alternative for people whose priority is sounding like themselves — not just producing more posts. A fair comparison.